Defined as an “affection for a period or place with happy personal associations,” nostalgia takes us back to a time of joy, confidence, and optimism. Tapping into nostalgia is a smart design decision because it harkens back to a simpler time – a time when there was pride in a job well done. Using nostalgia as a marketing tool elicits an emotional response in people. It instills a sense of trust, a notion of comfort and a positive feeling about the future. Aren’t these the feelings you want customers to have about your business?
Partner and Creative Director